Google Analytics
Curated list of 10 open source alternatives to Google Analytics
Our top recommended open source alternative for Google Analytics is Umami. Not what you're looking for? We've curated a list of 10 quality open source Google Analytics replacements to fit your specific needs. Notable open source options for Google Analytics include: PostHog, Matomo, Plausible.
Google Analytics alternatives primarily fall under Web Analytics, Product Analytics or Self-Hosted. Explore these categories for more targeted solutions or specific Google Analytics features you need.
Umami is a simple, privacy-focused alternative to Google Analytics for tracking website traffic and user behavior.
Key Features
- Privacy-focused tracking with no cookies and GDPR compliance
- Real-time website statistics and visitor data monitoring
- Custom event tracking and goal conversion measurements
- Multi-website support from a single installation
- User-friendly dashboard with shareable URLs
PostHog is an open-source product analytics platform that provides a comprehensive suite of tools for understanding user behavior and improving product performance.
Key Features
- Product Analytics: Tracks user behavior with custom events, funnels, and retention analysis
- Session Recording: Captures and replays user sessions to understand interactions
- Feature Flags: Controls feature rollouts and A/B testing capabilities
- User Identification: Tracks both anonymous and identified users across sessions
- Self-Hosting: Offers complete data control with on-premises deployment option
Matomo (formerly Piwik) is a leading open-source web analytics platform that provides complete data ownership and user privacy protection as an ethical alternative to Google Analytics.
Key Features
- 100% data ownership with on-premises hosting option
- GDPR-compliant privacy controls and anonymous tracking
- Real-time visitor analytics and conversion tracking
- Advanced e-commerce analytics and ROI tracking
- Custom reports and unlimited user segments
A privacy-friendly alternative to Google Analytics that provides simple, lightweight website analytics without tracking personal data or using cookies.
Key Features
- Lightweight script under 1KB that doesn't impact site performance
- Privacy-focused with no cookies and GDPR compliant by default
- Simple dashboard showing key metrics like pageviews, sources, and countries
- Real-time visitor tracking and analytics
- Custom event tracking and goal conversions
An open-source, privacy-first web analytics platform that serves as a lightweight, cookieless alternative to Google Analytics with real-time insights and user behavior tracking.
Key Features
- Real-time analytics with live visitor tracking and instant data updates
- Session replay functionality to watch and analyze real user interactions
- Core Web Vitals monitoring for performance optimization and user experience insights
- Detailed user profiles and session tracking with complete journey timelines
- User flow analysis and path visualization tools for understanding navigation patterns
Privacy-friendly analytics with all the important metrics you need, in a simple and modern interface.
Key Features
- Unified Analytics Dashboard
- Real-Time Visualization
- Customizable Reports & Alerts
- Self-Hosted & Secure
- Scalable & Extensible
A comprehensive analytics and data management platform that provides real-time insights, user tracking, and data visualization for web applications.
Key Features
- Real-time analytics dashboard with live data monitoring
- User behavior tracking and custom event monitoring
- Goal tracking and conversion analytics
- Funnel analysis for understanding user journeys
- Multi-tenant support for enterprise deployments
Privacy-friendly web analytics platform that serves as a GDPR-compliant, cookie-free alternative to Google Analytics, hosted in Germany.
Key Features
- Cookie-free tracking with full GDPR, CCPA, and PECR compliance
- Fast setup with plugins for popular frameworks like React, Vue, WordPress, and Webflow
- Advanced analytics including funnel analysis, A/B testing, and conversion goal tracking
- Real-time dashboard with intuitive filtering and visualization tools
- Event tracking for user interactions like clicks, signups, and checkouts
Litlyx is a privacy-focused, lightweight analytics platform that provides real-time website insights without compromising user privacy or site performance.
Key Features
- Privacy-first analytics with GDPR compliance and no personal data collection
- Lightweight tracking script that doesn't impact website performance
- Real-time visitor tracking and website statistics
- Clean and intuitive dashboard for easy data visualization
- Cookie-free tracking that respects user privacy
Trench is an open-source analytics infrastructure platform combining Kafka and ClickHouse for high-performance event tracking and analysis.
Key Features
- Segment-compatible tracking API with Track, Identify, and Group events
- High-throughput event processing using Kafka (thousands of events/second)
- Real-time SQL and REST query capabilities via ClickHouse
- Single docker image deployment with all components included
- Configurable data export with throttled webhooks
