Matomo (formerly Piwik) is a leading open-source web analytics platform that provides complete data ownership and user privacy protection as an ethical alternative to Google Analytics.
About Matomo
Matomo is a comprehensive web analytics solution that gives organizations full control over their data while providing detailed insights into visitor behavior, traffic sources, and website performance. It offers both self-hosted and cloud options, ensuring data privacy compliance and featuring real-time analytics with no data sampling.
Key Features
- 100% data ownership with on-premises hosting option
- GDPR-compliant privacy controls and anonymous tracking
- Real-time visitor analytics and conversion tracking
- Advanced e-commerce analytics and ROI tracking
- Custom reports and unlimited user segments
- Heatmaps and session recordings
- Multi-site tracking from a single dashboard
- API access for custom integrations
- White-label solution with custom branding
- No data sampling - all data is processed