PostHog is an open-source product analytics platform that provides a comprehensive suite of tools for understanding user behavior and improving product performance.

PostHog demo screenshot

About PostHog

PostHog combines product analytics, session recording, feature flags, and experimentation tools into a single platform. It enables teams to track user interactions, analyze behavioral patterns, deploy features strategically, and make data-driven product decisions while maintaining full control over their data with self-hosting options.

Key Features

  • Product Analytics: Tracks user behavior with custom events, funnels, and retention analysis
  • Session Recording: Captures and replays user sessions to understand interactions
  • Feature Flags: Controls feature rollouts and A/B testing capabilities
  • User Identification: Tracks both anonymous and identified users across sessions
  • Self-Hosting: Offers complete data control with on-premises deployment option
  • Experimentation Tools: Built-in A/B testing and multivariate testing capabilities
  • Heatmaps: Visual representation of user clicks and interactions
  • Data Privacy: GDPR compliant with advanced data protection features
  • API Access: Comprehensive API for custom integrations and data extraction
  • Real-time Analytics: Immediate insights into user behavior and metrics